About this project

Kyoto Matcha House

Project Overview

Kyoto Matcha House is a brand experience project which was a new brand that is designed by me. "Please your soul" was the brand concept and "We promise to refresh the world with the serendipity collected from nature" was the slogan.

Role

I finished the project myself, from the basic concepts to the final phortotype as the personal dissertation project for Msc course.

• Ideation

• Literature review

• User research

• Brand identity

• Key wireframing

• Prototype (Figma) etc

Inspiration

I am impressed by the Japanese traditional craftsman spirit that how they focus on one thing for lifelong. Therefore, it inspire me to create a brand that have matcha as its main product.​